All about SEO
Generally, the Network is full of guides on how to write SEO texts, and my opus will not be the first. Almost every SEO-copywriter or optimizer considers Servication and his duty to necessarily press an article or two on content for promotion.
That seems to be already written a lot, but there is no clear picture.
Do you know why there is no clear picture? And immediately for three reasons:
Most SEO-copywriters are theoreticians: they do not track their texts, do not draw conclusions, do not analyze errors. Ordered - written - forgot.
Often optimizers understand copywriting only from their own, purely professional side, without giving the text as an independent unit of due attention.
If you begin to search the search engines for articles about the rules of SEO-copywriting, then you will stumble on a lot of old materials. Alas, but even today, when these reports have not worked for a long time because the rules of the game have changed, hundreds of people are oriented to them, taking as a canon.
So it turns out that SEO articles are written by thousands of people, but there is still no step-by-step guide. This state of things not only introduces an element of chaos but also discredits SEO-copywriting as such. In a word, I decided to fight it.
Below you can read, I believe, the most complete in RuNet guide to writing SEO articles. I do not know what will happen in 5 years, but for 2015 - 2016 these rules are relevant. I will try to guide you through all stages, from the selection of the topic of the article and ending with the addition of links to the search engines.
Now you will have a full-fledged plan, with which you can consult at all stages. Copywriters can use it when writing texts, customers when checking articles for their compliance with the norms of optimization.
Last thing. I know many people like to read articles diagonally. Alas, here it does not work: I will deliberately stop at almost every step and paint details. For what? To create puzzles not only for those who have only one fragment, but also those who have just opened the box and are still in some shock. All, now we begin!
Part one. Types of SEO-texts
There are three types of texts for promotion:
Important SEO-texts. This includes materials on which the first bet is made: SEO articles for the main and headings, selling SEO texts and texts with the most important for the site key queries.
This is your most massive artillery. Leaders. The site can have several hundred optimized articles, but there must always be some particularly durable materials that stand out from the general mass. What for? Let me explain.
Of course, it is ideal for all articles to be of excellent quality, but in practice, this is rarely done. The fact is that writing a good SEO article is not a cheap pleasure. In RuNet there are not so many people who could not only correctly optimize the text, but at the same time made it enjoyable. Naturally, the prices of such authors are quite high.
As a rule, clients do the following: according to the primary vital requests, expensive SEO-texts are written, and secondary pages are given to the work of ordinary copywriters.
That seems to be already written a lot, but there is no clear picture.
Do you know why there is no clear picture? And immediately for three reasons:
Most SEO-copywriters are theoreticians: they do not track their texts, do not draw conclusions, do not analyze errors. Ordered - written - forgot.
Often optimizers understand copywriting only from their own, purely professional side, without giving the text as an independent unit of due attention.
If you begin to search the search engines for articles about the rules of SEO-copywriting, then you will stumble on a lot of old materials. Alas, but even today, when these reports have not worked for a long time because the rules of the game have changed, hundreds of people are oriented to them, taking as a canon.
So it turns out that SEO articles are written by thousands of people, but there is still no step-by-step guide. This state of things not only introduces an element of chaos but also discredits SEO-copywriting as such. In a word, I decided to fight it.
Below you can read, I believe, the most complete in RuNet guide to writing SEO articles. I do not know what will happen in 5 years, but for 2015 - 2016 these rules are relevant. I will try to guide you through all stages, from the selection of the topic of the article and ending with the addition of links to the search engines.
Now you will have a full-fledged plan, with which you can consult at all stages. Copywriters can use it when writing texts, customers when checking articles for their compliance with the norms of optimization.
Last thing. I know many people like to read articles diagonally. Alas, here it does not work: I will deliberately stop at almost every step and paint details. For what? To create puzzles not only for those who have only one fragment, but also those who have just opened the box and are still in some shock. All, now we begin!
Part one. Types of SEO-texts
There are three types of texts for promotion:
Important SEO-texts. This includes materials on which the first bet is made: SEO articles for the main and headings, selling SEO texts and texts with the most important for the site key queries.
This is your most massive artillery. Leaders. The site can have several hundred optimized articles, but there must always be some particularly durable materials that stand out from the general mass. What for? Let me explain.
Of course, it is ideal for all articles to be of excellent quality, but in practice, this is rarely done. The fact is that writing a good SEO article is not a cheap pleasure. In RuNet there are not so many people who could not only correctly optimize the text, but at the same time made it enjoyable. Naturally, the prices of such authors are quite high.
As a rule, clients do the following: according to the primary vital requests, expensive SEO-texts are written, and secondary pages are given to the work of ordinary copywriters.
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