Search engine optimization

Note that the main key queries should not be the most successful in terms of the number of people involved. So, for example, I have a  service on my site, with a link to which up to 300 people come daily.

Do I need this traffic? Since I do not make a site for advertising clicks, these people do not really need me. There is no sense from them, on the contrary, they often quickly close the page, thereby "dropping" the total time of viewing on the site and the number of views per person.
For me, it is much more valuable for five people who came to the key "order copywriting" than 300 "not my" users. More guests are not always better. It is better to have 50 guests and 4 minutes of viewing per person than 100 guests and 2 minutes of viewing.

Notes on fields

Usual SEO-texts. Infantry advancement. Typically, if SEO-articles on the site are dozens or even hundreds, it is ordinary materials that make up most of the content. If the main texts are written especially carefully, rule 10 times and in general - pets, then the goal of ordinary texts is simply to get into the TOP. For several keys? It's wonderful. One by one? Good too.
It is important to remember that often the writing of such SEO-texts is necessary simply to update the site. Since a site with regular updates takes precedence over search engines, usual SEO texts can be inserted into a permanent work plan. Yes, they will have keys, but the materials are also written for the benefit of the resource. Three in one: information for guests, site updates, low-frequency or mid-range keys leading people.

Especially on such articles, no one puts: they are slowly collecting traffic by bit, and as a result, it goes quite a worthy stream of guests.
SEO-rewriting. Dinosaurs, living out their last days. How do SEO-rewriting? Take someone's article, and then - give it to a cheap performer for processing. The author changes words in sentences, inserts synonyms, very thoughtlessly shoves key requests into the material, in short, rewrites the text without changing its meaning. It is important that as a result of all these manipulations, a "unique" material is obtained.

Why did I bracket the word "unique"? Because the technical uniqueness is the sheer heresy, which lives only on stock exchanges of content and in the fantasies of optimizers. I will not paint all the details, I have a separate article about this.

I can only say that the search engines, whose billions of profits directly depend on the quality of content search (you will not look for it, will not use it), have already learned to find rewriting and send far beyond the TOP. Rewait is the enemy of search engines, he clogs the search with monotonous texts, from which people spit, and so he is declared total fight.

The one who fills his websites with SEO-rewrites, always walks on the edge. Even if they do not catch today, they will catch it tomorrow. And well punished, taking the place in the issue. The semantic uniqueness that is possible only with copywriting, that's what people and search engines need.

Not all optimizers like good texts, many still buy cheap re-buy on exchanges and insert them even on serious sites. Why is this happening?

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